Content created by the users themselves—think reviews, social media posts, photos, videos, and even product feedback. It’s the digital equivalent of word-of-mouth, bringing authenticity and trust to brands since it’s coming straight from real people, not the marketing team. UGC is gold for businesses because it’s free, relatable, and taps into the power of community. Whether it’s an Instagram story of someone raving about their new gadget or a TikTok dance challenge, UGC helps brands build loyalty and credibility, letting users tell the story in their own words (and selfies).