A phone call made to a prospect or client who has had some prior interaction with you or your company, whether through a referral, previous conversation, or mutual connection. It’s like reaching out to an old friend rather than a complete stranger—there’s a bit of familiarity that makes the conversation flow easier. This approach is generally more effective than cold calling, as the recipient is more likely to be receptive and engaged. Think of it as the friendly nudge that can turn interest into a solid lead!