Attribution model
The complex art of figuring out which ad or campaign gets credit for the sale, like trying to decide which child deserves a trophy for cleaning the living room when nobody actually did it.
After-Sales Service
We’re here to help you after we’ve taken your money.
Anchor
A term for a reliable element that keeps things steady—kind of like that friend who always has a plan for Friday night.
A/B Testing
Pretending to be a scientific method just to discover whether people prefer blue buttons or red buttons.
Agile
A project management philosophy that encourages teams to adapt quickly—even if it involves a few tears and a touch of existential dread
Angel Investor
A business angel who swoops in with cash for small startups or entrepreneurs, exchanging wings (capital) for shares in the company.
Accelerator
A fancy term for startups where ideas get pumped, transforming them into corporation plans faster than you can say, “I need funding!”.
Agile Backlog
That never-ending to-do list where all the ‘great ideas’ hang out, waiting their turn to shine.
Annualized Hours
A work schedule that adds up your hours for the whole year and then scatters them around like confetti.
Account-Based Marketing
A strategy that treats each account like a delicate snowflake, because your sales pitch should be more charming than your last date.