Byte

A unit of digital information made up of 8 bits, often representing a single character of text in computin.

Burger menu

You could say it’s like the iceberg in Freud theory —menus within menus within menus.

Burn Rate

Money vanishing faster than Thanos snapping his fingers.

Brand Engagement

Turning casual fans into full-blown fangirls like K-pop stans.

Business Agility

The company equivalent of being able to do a backflip at any given moment.

Brand Equity

The magical number that tells you how much people emotionally value your brand.

Brand Perception

What people think your brand is all about even if they don’t understand nothing at all.

Business Continuity Plan

A roadmap for how a company will keep operating during an unplanned disruption, like a safety net to ensure minimal downtime during crises.