Bit
The smallest unit of data in computing.
Brainstorming
Similar to a brainstorm, but with more coffee, Post-it notes, and at least one person who just keeps saying, “What if we went viral?”
B2B
Business to Business
Biz Dev
Business Development. An art of schmoozing and wheeling-and-dealing your way to business success.
Brand
The thing you want people to recognize, trust, and obsess over, like a designer bag but, you know, with your company’s logo on it.
B2C Sales
Business to Consumer plus Sales or when a brand is trying to charm you
Blended Team
When your coworkers are from different places, backgrounds, and time zones, but somehow you’re all trying to blend into one big, happy (and slightly confused) team.
Brand Activation
The moment you throw a flashy event or campaign hoping your brand goes from “just there” to “everyone’s new favorite obsession.”
Backend
Behind the pretty front end that gets all the credit.
Blob
A mysterious file or data mass that no one really understands but everyone’s too scared to delete.