Guerilla Marketing
Unconventional, often low-budget marketing that’s all about surprise and delight. Guerrilla marketing grabs attention in unexpected ways.
Guru
An expert in a specific field who’s seen as a leader and trusted advisor. Gurus share knowledge, inspire, and elevate industry standards.
Grievance Procedure
A formal way for employees to report issues or complaints. Grievance procedures ensure concerns are handled fairly and transparently.
Gross margin
Revenue minus the cost of goods sold, expressed as a percentage. Gross margin measures profitability before expenses.
Gross Profit
The profit left after deducting the cost of goods sold. Gross profit shows how much you’re making before factoring in overhead.
Growth Hacker
Someone focused on achieving rapid growth through creative, data-driven strategies. Growth hackers are scrappy marketers with a nose for viral opportunities.
Growth Hacking
An approach that combines marketing and tech to grow a business fast. Growth hacking is about experimenting with tactics that can scale quickly.
Growth Mindset
The belief that you can develop skills and improve through effort. A growth mindset keeps you motivated and open to learning, even when things get tough.
Growth Strategy
A roadmap for expanding a business through new customers, products, or markets. Growth strategies aim for the next level, not just survival.
Gig Economy
The job market where short-term, freelance, and on-demand work reigns supreme. The gig economy values flexibility and instant income over job security.