Legacy System

The old dog refusing to learn new tricks. Legacy systems are outdated software or hardware that hang around due to cost, complexity, or just plain stubbornness.

Lambda Architecture

Data’s three-layer cake. Lambda architecture separates data processing into layers to handle massive workloads while keeping things accurate, fast, and reliable.

Leveraging

Turning assets into advantages. Leveraging means using resources strategically to boost outcomes without doing more heavy lifting.

Landing Page

The first impression page. Landing pages focus on conversion, designed to grab visitors’ attention and guide them toward a specific action.

Link Building

Networking, but for SEO. Link building means earning quality backlinks to boost search rankings and prove your website’s trustworthiness.

Lead

A potential new fan, follower, or buyer. Leads are those curious about what you’re selling, waiting for a little nudge to become loyal customers.

Liquidity

Cash on hand. Liquidity shows how easily a company can meet short-term obligations without breaking a sweat—or selling off assets.

Lead Generation

Turning strangers into leads. Lead generation attracts potential customers by offering content, resources, or perks that make them say, “Tell me more!”

Liquidity Ratio

A quick snapshot of financial health. Liquidity ratios measure how easily a company can pay its bills without borrowing or selling its soul.

Lead Generation Strategy

A step-by-step guide to scoring leads. This strategy lays out tactics to attract, engage, and convert prospects into warm leads.