Niche
A specialized, targeted market segment with a unique set of needs. Finding your niche means zeroing in on a specific audience who’s all ears for exactly what you’re offering, no matter how unique or focused.
No-Code Platform
A tool that lets you build apps and websites without writing a single line of code. No-code platforms democratize development, making it possible for anyone to create digital solutions—no tech wizardry required.
No-Follow
A tag that tells search engines not to pass any “SEO juice” from one site to another. No-follow is the polite way to link without giving away any of your hard-earned page authority.
No-Index
A directive that keeps a page out of search engine results. No-index is a way to hide content from public search while still keeping it accessible on your site.
Non-Disclosure Agreement
A legal promise not to spill the beans on confidential information. An NDA keeps sensitive details on lockdown, ensuring your secrets stay secret.
Non-Operating Income
Earnings from anything unrelated to core business operations, like investments or asset sales. Non-operating income is the bonus cash flow that comes from the sidelines, not the main hustle.
NoSQL
Non-Structured Query Language. A type of database that allows for flexible, unstructured data storage without relying on traditional table-based formats. NoSQL is the go-to for handling big data, with an adaptable style perfect for real-time analytics and rapidly evolving datasets.
NPS
Net Promoter Score. A simple but telling number that reveals how likely your customers are to recommend you to others. NPS scores range from -100 to +100, based on whether customers are “Promoters,” “Passives,” or “Detractors.” It’s the ultimate loyalty test—if they’re not hyped enough to refer you, something might need fixing.
Native Advertising
Ads designed to blend in so smoothly they almost look like content. Native advertising skips the hard sell, sneaking right into your feed, as if it’s been there all along—ideal for brands that don’t want to shout but still need to be seen.
Natural Language Processing
The magical (or computational) ability to make computers understand, interpret, and generate human language. NLP powers voice assistants, chatbots, and search engines, so your tech “gets you”.