Overhead Expenses
The necessary, non-production costs of running a business, like rent, utilities, and office supplies. Overhead expenses are the background costs that keep the lights on, but don’t directly contribute to making products.
Owned Media
The content and platforms a company controls, like its website, blog, and social media profiles. Owned media is the brand’s own voice and space, where they control the message, timing, and reach.
Organizational Climate
The vibe or “weather” of the workplace, defined by employee perceptions and attitudes. Organizational climate is the day-to-day feel of a company—whether it’s warm, welcoming, or somewhere on the frostier side.
Organizational Culture Change
A shift in a company’s values, norms, and behaviors to align with new goals or adapt to market shifts. Organizational culture change is the big refresh that turns a company’s beliefs into action.
Organizational Development
A planned, data-driven approach to improving a company’s structure, culture, and processes. OD is the continuous growth plan that boosts a company’s adaptability and keeps it competitive.
Organizational Effectiveness
The measure of how well a company achieves its goals. Organizational effectiveness is the scorecard that shows if a company’s strategies and operations are working as intended.
Organizational Restructuring
A reorganization of a company’s setup to improve efficiency or adapt to new strategies. Organizational restructuring shakes up the status quo to realign resources and optimize performance.
Organizational Structure
The way roles, responsibilities, and authority are arranged within a company. Organizational structure is the “who reports to whom” chart that keeps operations organized and clear.
Outbound Marketing
Traditional marketing techniques like cold calling, ads, and email blasts that reach out to customers directly. Outbound marketing is the proactive approach, going out to grab attention instead of waiting to be found.
Outbound Sales
Sales that start with a company reaching out to potential customers rather than waiting for leads to come in. Outbound sales are all about proactive outreach, like making the first move in the sales game.