Project Lifecycle
The full journey of a project, from initiation to closeout. The project lifecycle keeps everything moving in stages, from brainstorming to execution to the final bow.
Prototype
An early model of a product used for testing and refining before full-scale production. Prototypes are the dress rehearsal, catching issues and feedback before it hits the big stage.
Remarketing
The strategy of re-engaging folks who visited your site but didn’t bite. Remarketing gently nudges them back, with ads reminding them of the cool stuff they left behind.
Retargeting Campaign
A full-court press ad campaign to lure back visitors who didn’t convert. Retargeting campaigns are the strategic follow-up to make sure you’re on their mind until they’re ready to commit.
Product Placement
Sneakily placing products in media to market without screaming “ad!” Product placement is subtle branding magic, embedding brands into entertainment.
Project Milestone
A significant event or achievement along the project timeline, marking progress. Project milestones are the checkpoints where the team can celebrate and recalibrate if needed.
Public Cloud
A shared cloud infrastructure where multiple users access services over the internet. Public clouds are scalable, affordable, and hands-off, letting companies focus on growth, not servers.
Remote Work Policy
The rules of engagement for employees working from anywhere but the office. A remote work policy sets expectations, hours, and guidelines so that distance doesn’t mean disconnect.
Retention Marketing
Marketing focused on keeping your existing customers happy, engaged, and spending. Retention marketing is all about loyalty—because keeping a customer beats finding a new one every time.
Product Roadmap
The long-term strategy for product development, with planned features and releases. The product roadmap is the vision, showing where the product is heading.