Precision Medicine

Tailored healthcare based on individual genetics and lifestyle. Precision medicine makes “one-size-fits-all” treatments a thing of the past.

Overhead Expenses

The necessary, non-production costs of running a business, like rent, utilities, and office supplies. Overhead expenses are the background costs that keep the lights on, but don’t directly contribute to making products.

Performance Appraisal

The formal assessment of an employee’s job performance. A performance appraisal gives feedback on what’s working, what’s not, and where to grow.

Predictive Analytics

Using data to forecast future trends or behavior. Predictive analytics is like a business crystal ball, guiding decisions with calculated insights.

Owned Media

The content and platforms a company controls, like its website, blog, and social media profiles. Owned media is the brand’s own voice and space, where they control the message, timing, and reach.

Performance Coaching

The measurable benchmarks that track progress and effectiveness. Performance metrics let you know if goals are met or missed, keeping everyone aligned on success.

Predictive Model

A statistical model that predicts future outcomes based on past data. Predictive models make educated guesses that help businesses stay a step ahead.

Page RPM

Page Revenue Per Mille. The metric showing ad earnings per thousand page views. Page RPM lets you know if your web traffic is pulling its weight or if it’s time to re-think your ad strategy.

Performance Metrics

The measurable benchmarks that track progress and effectiveness. Performance metrics let you know if goals are met or missed, keeping everyone aligned on success.

Pre-Sales Process

The steps taken to engage leads and set up a sale, before contracts are signed. The pre-sales process builds relationships and primes customers to say, “Yes, please!”