Kerning
Giving your letters breathing room. Kerning adjusts the spacing between characters to make text look polished and easy on the eyes. Typography’s unsung hero.
Leader
The one guiding the ship. A leader inspires, directs, and supports their team, setting the vision and pushing everyone toward shared success.
Lo-Fi Prototype
The rough draft of design. Lo-fi prototypes show layout and functionality without the pretty details, focusing on what works, not just what looks good.
Market Intelligence
All the juicy insights about competitors, trends, and customer preferences that help a company stay one step ahead. Market intelligence means knowing what’s happening now so you can plan for what’s next.
Grievance Procedure
A formal way for employees to report issues or complaints. Grievance procedures ensure concerns are handled fairly and transparently.
Horizontal Integration
When a company buys out its competition rather than beating them, extending its market reach by adding similar products or services under its umbrella. It’s like merging with a friendly rival to own more of the pie.
Immutable Infrastructure
The “set it and forget it” of server setups. Once launched, immutable infrastructure can’t be changed, making it secure, predictable, and easy to replicate.
Insight
The “a-ha!” moments. Insights offer deep understanding or realizations that drive smart decisions, guiding business strategies with newfound clarity.
Gross margin
Revenue minus the cost of goods sold, expressed as a percentage. Gross margin measures profitability before expenses.
Hotspot
A WiFi oasis in the connectivity desert. Or in UX, a clickable zone that invites users to explore further or take action. Hotspots are where the magic happens, bringing users directly into the experience.