Functional Strategy
A focused plan of action for a single department to support broader business goals. Think of it as the department-level playbook that drives results.
GraphQL
A query language for APIs that gives clients control over the data they get. GraphQL makes fetching data from an API super flexible and efficient.
Event-Driven Architecture
A software architecture pattern where the flow of a program is determined by events such as user actions or sensor outputs, improving responsiveness and scalability.
Firewall
A security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules, protecting against unauthorized access.
Gamification
Adding game-like elements—like points or badges—to make tasks more fun and engaging. Gamification turns ordinary interactions into something people actually want to do.
Greenwashing
Pretending to be eco-friendly without making real changes. Greenwashing is all marketing fluff, not actual environmental impact.
Digital Transformation
The process of dragging a company into the 21st century, usually involving a lot of fancy new software, a lot of training, and the occasional employee breakdown
DNA Data Storage
Storing massive amounts of data on strands of DNA, because we’re apparently out of space everywhere else.
Email Deliverability
The science (or black magic) of making sure your emails don’t end up in spam purgatory, where unread marketing emails go to die.
Employee Satisfaction
The level of contentment employees feel about their job, often linked to how long they’ll stick around.