Disintermediation
Cutting out the middleman to save a few bucks—or to make sure no one else is eating into your profit.
Due Process
A company’s way of making sure every decision is fair and follows the rules (or at least makes it look like it does).
Employee Engagement Survey
A formalized way of asking employees, “How much do you actually like working here?” in survey form.
Engagement
The level of interaction, commitment, or emotional connection between a brand and its audience, or between employees and their work.
Differentiation Strategy
Making your product stand out so people choose you over the other 1,000 similar options.
Disruption
When a new business or technology waltzes in and shakes up the whole industry, leaving everyone else scrambling to keep up.
Earned Content
The holy grail of social media marketing, where users create and share content for you just because they love what you’re doing.
Employee Grievance
An official complaint by an employee when things go wrong, ranging from annoyances to serious issues.
Engagement Funnel
A guided journey designed to deepen user engagement through progressive interactions, often used in marketing or user experience design.
Digital Dashboard
Your very own high-tech command center for tracking your online life.