Budget Forecasting
Less like a crystal ball, more like Professor X reading the financial future.
Buyer Persona
A semi-fictional representation of your ideal customer, based on market research and real data
Cash Reserves
Funds set aside by a company or individual to cover unexpected expenses or emergencies
Click-Through Rate
The click-through rate is like measuring how many people actually decided to open the door when you invited them to a party. It’s the percentage of folks who clicked on your link or ad out of everyone who saw it. A high CTR means your invitation was irresistible; a low CTR means your party might […]
Bug
The digital version of a mosquito.
Buzzword
A trendy or popular word in the industry.
Category Killer
A large retailer or brand that dominates a specific product category, often driving smaller competitors out of the market by offering a wide selection, lower prices, or greater convenience
Client Feedback Loop
A client feedback loop is like having a chatty friend who tells you how your cooking is going while you’re in the kitchen. It’s a continuous cycle where clients share their thoughts and experiences, and you listen, adjust, and improve your offerings. The goal is to keep refining your dish (or service) until it’s a […]
Bug Tracking
A bug’s life
Byte
A unit of digital information made up of 8 bits, often representing a single character of text in computin.