Brand Ambassador
That one person who loves your brand so much, they talk about it more than you do.
Applet
The pocket-sized version of an app, like that friend who insists that “size doesn’t matter”.
Autonomous Drones
Flying robots that don’t need a pilot, zooming through the sky all on their own – from deliveries to photography, they’ve got it covered.
Blended Team
When your coworkers are from different places, backgrounds, and time zones, but somehow you’re all trying to blend into one big, happy (and slightly confused) team.
Brand Archetype
The personality your brand would have if it were a character in a movie, probably cooler than most of the people who work there.
Artificial Intelligence
Something that promises to make you feel like a genius while quietly taking over all the content marketing jobs.
Autonomous Vehicle
A car that drives itself, no human driver needed. You just have to sit back, relax, and enjoy the ride, hands-free.
Blob
A mysterious file or data mass that no one really understands but everyone’s too scared to delete.
Brand Awareness
How many people can say, “Oh yeah, I know that brand,” without squinting in confusion or asking, “Wait, is that a new indie band?”
Asset
Possessions, properties, and maybe that sofa you inherited from your grandmother.