Awareness
The elusive goal of making people care about your brand.
Blockchain
Like a very serious adult version of passing notes in class, but no one can cheat or change the notes. Ever.
Brand Champion
Imagine Batman with a logo on their chest.
Asset Allocation
The exhausting process of deciding whether to spend your money on a trip to Bali, a new gadget, or just save it for that “emergency” that never seems to happen.
B2C Sales
Business to Consumer plus Sales or when a brand is trying to charm you
Blockchain Consensus
The secret handshake of blockchain networks, where all participants agree on a single version of the truth – ensuring everyone’s on the same page without needing a central authority.
Brand Differentiation
You’re not just a Pepsi, you’re that artisanal kombucha in a glass bottle.
Asset Depreciation
The gradual fade from shiny new to old and less valuable – like watching your car lose worth the minute you drive it off the lot.
Backlog
A never-ending to-do list.
Blockchain Ecosystem
The wild jungle where all the blockchain tech, apps, and coins live, occasionally fighting for survival.