Behavioral Targeting
The creepy cousin of advertising that knows you better than your closest friends and shows you ads for the shoes you thought about buying last night.
Blue Ocean Strategy
That innovative business move where you strategically identify an untapped market, establish your presence with a calm air of authority, and confidently declare, “Indeed, I am in charge here”—all while hoping no one disrupts your perfectly curated professional oasis.
Attrition
The slow, mysterious disappearance of employees, like socks in the laundry—nobody knows where they go, but suddenly they’re just… gone.
Benchmark
Imaginary line you set to measure progress.
Bootstrapping
When you start a business with just $3.75, pure determination, and a hope that one day you won’t have to eat just French fries for dinner.
Audience Insights
The deep dive into your audience’s behavior, revealing the ‘who, what, and why’ behind their actions.
Benchmarking
The competitive sport of comparing your business to others.
Bounce Rate
The percentage of people who visit your website and immediately think, “It’s been 84 years since anyone made a site this outdated.” And then they leave.
Advertising Inventory
The digital space where ads live and breathe – think of it as the prime beachfront property for marketers.
Anchor
A term for a reliable element that keeps things steady—kind of like that friend who always has a plan for Friday night.