Upsell
A sales tactic where you offer a customer a higher-priced version of what they’re already considering, helping them upgrade to something even better (and more profitable). It’s the “you might also like” nudge that can turn a simple buy into a premium purchase. Done right, upselling feels like added value. Done wrong, it’s just pushy. […]
Usability Testing
The process of putting your design or product in front of real users to see how well it holds up in the wild. It’s like a dress rehearsal for your app, where you find out if people can actually navigate it, complete tasks, and (hopefully) enjoy the experience. Usability testing reveals where things get clunky, […]
Testing
The process of checking if everything works as expected, catching glitches, and ensuring smooth performance. From apps to gadgets, testing is how you avoid embarrassing hiccups and deliver quality. Skip testing, and you’re just hoping for the best—a risky move that’s never recommended.
Refactoring
The subtle art of tidying up code without changing what it does. Refactoring makes your software’s guts cleaner, leaner, and ready to handle whatever’s next without a meltdown.
Ping
A quick message or alert to get someone’s attention, often via chat or email. To ping is to say, “Hey, just checking in”—minus the phone call.
Leveraging
Turning assets into advantages. Leveraging means using resources strategically to boost outcomes without doing more heavy lifting.
Futureproofing
Preparing now to keep up with tomorrow’s changes. Futureproofing means investing in tech, skills, and strategies that won’t go obsolete in a year or two.
Ghosting
When someone goes radio silent without warning or explanation. Ghosting is unprofessional but all too common in job interviews and freelance gigs.
Downsizing
When a company decides it can do the same work with fewer people (or just wants to save money), usually causing employees to “voluntarily explore other opportunities.”
Cross-Selling
Cross-selling involves recommending related or complementary products to customers who are already buying something. This strategy helps increase sales by encouraging customers to purchase additional items that enhance their original choice.