A business dictionary that contains unconventional business definitions.

No fancy words or useless technical terms.

Choose a letter and prepare to enter our bullshit free zone. Be welcome!

Looking for the physical version?



The art of creating an inner desire for random stuff by promoting a product or service in a certain way. Sometimes you are not even aware of the process, as if something magical would happen to your own will.

Did you like this definition?

Share it with your friends

Do you have a suggestion to improve this definition?