It’s marketing, but smart. Right? It’s more than that. It’s a magic formula of using the SMART methods in your marketing campaign, analysis, or business goal. Any top marketing school will tell you that SMAR(T)keting is a bunch of objectives that are Specific, Measurable, Actionable, Relevant, and Time-Bound. Not only is it the most effective and bulletproof way of focusing attention and making things happen in your brand, but it also helps you with effective project management.

(Side note: it is very applicable to encourage you to sort out your life goals).