BULLSHIT FREE DICTIONARY

/NOUN/

A business dictionary that contains unconventional business definitions.

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USP

/NOUN/

In this huge ocean, that is the market, what makes your product or service better than the competition? A particular point of sale (USP - Unique Selling Proposition) is the essence of that - features or characteristics that set you apart from the rest and make you sail in a blue sea. 

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