Business Pivot

/noun/

A bold and strategic about-face in a company’s game plan, usually because the original idea just isn’t cutting it anymore. It’s like saying, “This isn’t working, so let’s try something fresh!”—whether that means reinventing your product, chasing a new market, or flipping your revenue model upside down. A savvy pivot can turn your business from drab to fab, so be ready to shake things up and strut your stuff when the winds of change come blowing!

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