Slogan

The catchy phrase that sums up your brand, product, or campaign in a few memorable words. A good slogan sticks in people’s heads, sells without trying, and leaves a lasting impression. Done right, it’s your brand in a nutshell; done wrong, it’s a cringe-worthy tagline that people can’t forget.

SLA

Service Level Agreement. The official agreement between provider and client on what’s getting delivered, when, and to what standard. SLAs spell out who’s responsible for what, so no one’s left hanging (or pointing fingers) when the deadline hits.

Skills Gap

The uncomfortable distance between the skills you have and the skills you need to succeed. A skills gap is the reason for so many training programs and certifications, closing the chasm between “doing okay” and “doing great.” Address it, and you’re keeping up; ignore it, and you’re in trouble.

Skill Gap Analysis

A process for identifying the skills your team or company lacks so you know where to focus training. Skill gap analysis shows where you’re strong, where you’re slacking, and what you need to fill in to stay competitive. It’s like a cheat sheet for what needs improving.

Skill Development

Building up the abilities and know-how needed to crush it at work. Skill development means constantly leveling up, whether it’s through courses, practice, or just diving into challenging projects. It’s the foundation of “never stop learning” in action.

Skeuomorphism

Designing digital interfaces to look like real-world objects—think buttons with shadows or calendar apps that look like physical planners. Skeuomorphism is about familiarity, grounding new tech in the comfort of old visuals. It’s digital design playing dress-up to make users feel at home.

Six Sigma

A data-driven approach to eliminating defects and improving quality, usually in production or business processes. Six Sigma’s goal? Make everything run like a well-oiled machine with as close to zero errors as possible. It’s for perfectionists who think “good” isn’t good enough.

Single Page Application

A web app that loads a single HTML page and dynamically updates as you interact with it. SPAs are all about fast, seamless experiences—think Google Maps or Gmail. One page, no refreshes, just smooth transitions. It’s modern web design with a side of convenience.

Short-Term Liabilities

Debts or payments a company owes within a year, from bills to loans coming due. Think of short-term liabilities as the financial to-do list, where you’ve got to pay up soon or risk looking flaky. Handle them well, and they’re just part of the cash flow; ignore them, and they’ll remind you why you shouldn’t.

Shark

A relentless dealmaker, investor, or exec who circles opportunities with one goal: winning big. Sharks are the folks you want on your side (or want to avoid altogether) because they know what they want and exactly how to get it. Proceed with caution—they’re not here for small talk.