Segmentation
The process of dividing your audience, market, or data into smaller, more manageable groups based on shared characteristics. Segmentation helps businesses target specific groups more effectively, making marketing feel more personal and less like spraying and praying.
Seed Funding
The initial capital investment that helps a startup grow from idea to reality. Seed funding is the lifeline for new businesses, covering early costs while founders hustle for bigger backing down the road.
Securitization
Turning assets (like loans or receivables) into tradable securities to raise money. Securitization is like converting your personal debt into something someone else wants to invest in. It’s financial wizardry that helps companies unlock liquidity and diversify risk.
Scrum Master
The project coach and organizer who keeps the Scrum team on track, unblocking obstacles and ensuring everyone’s rowing in sync. Scrum Masters aren’t the boss; they’re the guide who keeps the sprint moving forward, no excuses.
Scrum
A sprint-based framework for managing work, where teams break big projects into bite-sized goals and sync up daily. Scrum is fast, flexible, and collaborative, getting you to the finish line one sprint at a time with all hands on deck.
Scope Statement
The crystal-clear description of a project’s boundaries—what’s included, what’s not, and what’s the point. A scope statement keeps everyone aligned, setting guardrails so there’s no room for, you guessed it, scope creep.
Scope Creep
When the scope of a project expands beyond its original objectives, usually without a corresponding increase in resources or timeline. Scope creep is like your project getting a little too ambitious without anyone asking for permission. It’s dangerous and often leads to missed deadlines.
Scenario Planning
Prepping for every “what if” situation imaginable so you’re not caught off guard when things go sideways. Scenario planning is business strategy on its toes, building plans for best, worst, and all the weird in-between cases.
ScaleUp
A company that’s past the startup jitters and now on a fast track to bigger markets, more funding, and (hopefully) solid profits. A scaleup has proved it can play the game—now it’s just upping the stakes.
Scalability
The ability to grow without breaking a sweat or busting budgets. If something’s scalable, it can handle higher demand without throwing a fit, whether that’s a team, a product, or a system. Go big without the growing pains.