Referral Program
A setup where current users bring in new ones for perks, like a recruitment drive, but with discounts or credits. Referral programs turn satisfied customers into your unofficial marketing team.
Refactoring
The subtle art of tidying up code without changing what it does. Refactoring makes your software’s guts cleaner, leaner, and ready to handle whatever’s next without a meltdown.
Rebranding
Giving a brand a facelift, from logo to messaging. Rebranding is the “new look, same vibes” strategy to refresh a company’s image, win over audiences, or break free from a tired reputation.
Real-Time Bidding
An automated, lightning-fast auction where advertisers bid for ad space as you load a page. Real-time bidding makes sure ads hit the right people at the right time, like the VIP section of online advertising.
Read Ocean
A crowded market with competition chomping at each other for a piece of the pie. Red Ocean is where survival means out-selling, out-marketing, and outlasting, with a splash of cutthroat thrown in.
Rapid Prototyping
The fast-and-loose approach to creating early versions of a product. Rapid prototyping is all about speed over polish, getting a rough draft into users’ hands to see if you’re onto something, or just… not.
RAID Log
The project manager’s toolkit for Risks, Assumptions, Issues, and Dependencies. This log keeps potential pitfalls in check and gives you a handle on everything that could make—or break—a project.
RACI Matrix
A roles and responsibilities cheat sheet for projects: who’s Responsible, Accountable, Consulted, and Informed. It’s like name tags for tasks, making sure no one ducks out on what they’re supposed to own.
Questionnaire
A set of questions used to collect data, opinions, or feedback from people. A questionnaire is like a survey but often more in-depth, designed to dig out all the juicy details you need.
Query
A search, request, or question you ask a database or search engine. A query is how you cut through data to get exactly what you’re after, without the fluff.