Greenwashing
Pretending to be eco-friendly without making real changes. Greenwashing is all marketing fluff, not actual environmental impact.
GraphQL
A query language for APIs that gives clients control over the data they get. GraphQL makes fetching data from an API super flexible and efficient.
Graceful degradation
Designing software so it still works under stress or reduced functionality. Graceful degradation keeps things usable even when everything doesn’t go perfectly.
Governance
The rules, processes, and controls that keep an organization running smoothly. Governance is all about accountability, structure, and ethical decision-making.
Go-To-Market Strategy
The roadmap for launching a product and winning customers. A go-to-market strategy aligns everything from sales to marketing for a successful rollout.
Goodwill Impairment
A reduction in the value of an intangible asset on the balance sheet. Goodwill impairment recognizes that brand strength, reputation, or other intangibles may not be worth as much as originally thought.
Golden Ratio
A mathematical ratio seen in nature and design that’s pleasing to the eye. The golden ratio is the secret sauce behind visually balanced and harmonious designs.
Glitch
A temporary tech hiccup that disrupts performance. Glitches are usually minor but can be majorly annoying for users.
Gig Economy
The job market where short-term, freelance, and on-demand work reigns supreme. The gig economy values flexibility and instant income over job security.
GIF
Graphic Interchange Format. A short, looping animation usually used for humor or expression. GIFs are the internet’s answer to emojis, packing a lot into a few frames.