Due Diligence
The corporate equivalent of “double-checking your work” before you dive into a new business deal.
Drip Marketing
Marketing that’s all about slow and steady contact, like getting reminders every few days that you left something in your cart.
Drip Campaign
A marketing technique where messages are slowly “dripped” out over time, designed to wear down potential customers like a slow, steady drizzle.
DPI
How many tiny dots fit in a single inch, crucial for making sure images look crisp and not like a grainy 80s photograph.
Downsizing
When a company decides it can do the same work with fewer people (or just wants to save money), usually causing employees to “voluntarily explore other opportunities.”
Domain-Driven Design
The art of organizing code so it actually reflects real-world business rules, making it just as complex as the business itself.
Domain Authority
Your website’s “reputation score” that decides how much the search engines like you (and whether they’ll rank you high or ghost you).
Do Follow
A tag that lets search engines know to follow the link—and give some of your site’s SEO power to the other site.
DNA Data Storage
Storing massive amounts of data on strands of DNA, because we’re apparently out of space everywhere else.
Dividend Yield
A quick way for investors to know if a company’s dividends are actually worth sticking around for.