Dividend
The cherry on top for shareholders: a little slice of company profits, paid out just for holding onto those shares.
Diversity Audit
A thorough check to see if a company’s diversity claims are actually reflected in its employees, policies, and culture.
Diversity and Inclusion
The commitment to having a team that reflects different backgrounds, ideas, and perspectives—and making sure everyone feels welcome and valued.
Diversification
Throwing a little bit of money (or effort) into a lot of different things, so if one flops, the others (hopefully) don’t.
Distributed Workforce
When the team is spread across the world, but they’re all (supposedly) working together on the same thing.
Disruptive Innovation
Innovation that changes the game entirely, making everything that came before it look ancient and outdated.
Disruption
When a new business or technology waltzes in and shakes up the whole industry, leaving everyone else scrambling to keep up.
Disintermediation
Cutting out the middleman to save a few bucks—or to make sure no one else is eating into your profit.
Discount Strategy
The science of making people feel like they’re getting a great deal, even if the “full price” was invented just for that purpose.
Direct Mail Campaign
When marketers flood your mailbox with postcards, letters, and coupons in the hopes you’ll remember their brand.