Byte
A unit of digital information made up of 8 bits, often representing a single character of text in computin.
Buzzword
A trendy or popular word in the industry.
Buyer Persona
A semi-fictional representation of your ideal customer, based on market research and real data
Business Unit Strategy
A detailed plan for a specific business division, focusing on how that unit will compete and contribute to the company’s overall goals
Business Synergy
When the combined efforts of teams or companies lead to greater efficiency and success than what they could achieve individually
Business Process Automation
The use of technology to streamline and automate repetitive tasks and workflows within an organization, aiming to boost efficiency and reduce human error. It’s like giving your mundane processes a high-tech makeover—think robots handling data entry, software managing approvals, or systems automatically generating reports. By letting automation take the wheel, businesses can free up time […]
Business Pivot
A bold and strategic about-face in a company’s game plan, usually because the original idea just isn’t cutting it anymore. It’s like saying, “This isn’t working, so let’s try something fresh!”—whether that means reinventing your product, chasing a new market, or flipping your revenue model upside down. A savvy pivot can turn your business from […]
Business Model Canvas
A one-page strategic template that outlines key elements of a business model, from value propositions to revenue streams.
Business Intelligence
Tools and processes used to analyze data and make informed business decisions—essentially turning raw data into actionable insights
Business Impact Analysis
A process that identifies critical business functions and predicts the consequences of disruption, helping to prioritize recovery strategies