Brand Differentiation
You’re not just a Pepsi, you’re that artisanal kombucha in a glass bottle.
Brand Champion
Imagine Batman with a logo on their chest.
Brand Awareness
How many people can say, “Oh yeah, I know that brand,” without squinting in confusion or asking, “Wait, is that a new indie band?”
Brand Archetype
The personality your brand would have if it were a character in a movie, probably cooler than most of the people who work there.
Brand Ambassador
That one person who loves your brand so much, they talk about it more than you do.
Brand Activation
The moment you throw a flashy event or campaign hoping your brand goes from “just there” to “everyone’s new favorite obsession.”
Brand
The thing you want people to recognize, trust, and obsess over, like a designer bag but, you know, with your company’s logo on it.
Brainstorming
Similar to a brainstorm, but with more coffee, Post-it notes, and at least one person who just keeps saying, “What if we went viral?”
Brainstorm
When you lock people in a room and force them to throw out ideas like it’s a popcorn machine, hoping at least one won’t be completely terrible.
Brain-Computer Interface
A direct communication link between your brain and a computer, turning thoughts into actions – it’s like controlling tech with your mind, straight out of a sci-fi movie.