Behavioral Targeting

The creepy cousin of advertising that knows you better than your closest friends and shows you ads for the shoes you thought about buying last night.

BCC

Blind carbon copy.

Balance Sheet

A financial tug-of-war between optimism and reality.

Backlog

A never-ending to-do list.

Backend

Behind the pretty front end that gets all the credit.

B2C Sales

Business to Consumer plus Sales or when a brand is trying to charm you

B2B

Business to Business

Awareness

The elusive goal of making people care about your brand.