A design approach that makes the user the star of the show, crafting every feature and flow around their needs, wants, and habits. In UCD, it’s all about digging deep into who your users are and designing around their lives, not just tossing in what seems trendy or cool. Through empathy, research, and real-world testing, UCD ensures your product isn’t just functional but actually delightful and easy to use. It’s the difference between “meh” and “wow”—giving users a product that fits so naturally they can’t imagine life without it.