A dynamic term that can mean different things depending on the context, but generally refers to a quantity that has both direction and magnitude. In business and marketing, it often describes a strategy or pathway for growth—like the trajectory you want your company to follow. Think of it as your compass guiding you toward opportunities and goals. In the world of mathematics or graphics, it’s all about those fancy arrows and graphics that show direction and force. Whatever the context, a vector is your go-to for pointing out where things are headed.