Descriptive Model

A data model that tells you exactly what happened, but offers no clues about why or how.

Dinosaur Company

A business that’s been doing things the same way since the Stone Age and hasn’t quite figured out that times (and technologies) have changed.

Domain-Driven Design

The art of organizing code so it actually reflects real-world business rules, making it just as complex as the business itself.

Design Thinking

A fancy term for actually considering how people will use the thing you’re creating.

Direct Mail

Physical mail marketing sent to your home address. Basically, junk mail’s fancier cousin.

Downsizing

When a company decides it can do the same work with fewer people (or just wants to save money), usually causing employees to “voluntarily explore other opportunities.”

Direct Mail Campaign

When marketers flood your mailbox with postcards, letters, and coupons in the hopes you’ll remember their brand.

DPI

How many tiny dots fit in a single inch, crucial for making sure images look crisp and not like a grainy 80s photograph.

DevOps

The collaboration of developers and operations, or the never-ending negotiation between two groups with different agendas.