Discount Strategy
The science of making people feel like they’re getting a great deal, even if the “full price” was invented just for that purpose.
Drip Campaign
A marketing technique where messages are slowly “dripped” out over time, designed to wear down potential customers like a slow, steady drizzle.
DevOps Pipeline
A fancy way of saying “the conveyor belt for code” that moves it from development to deployment.
Disintermediation
Cutting out the middleman to save a few bucks—or to make sure no one else is eating into your profit.
Drip Marketing
Marketing that’s all about slow and steady contact, like getting reminders every few days that you left something in your cart.
Differentiation Strategy
Making your product stand out so people choose you over the other 1,000 similar options.
Disruption
When a new business or technology waltzes in and shakes up the whole industry, leaving everyone else scrambling to keep up.
Due Diligence
The corporate equivalent of “double-checking your work” before you dive into a new business deal.
Digital Dashboard
Your very own high-tech command center for tracking your online life.
Disruptive Innovation
Innovation that changes the game entirely, making everything that came before it look ancient and outdated.