Digital Transformation
The process of dragging a company into the 21st century, usually involving a lot of fancy new software, a lot of training, and the occasional employee breakdown
DNA Data Storage
Storing massive amounts of data on strands of DNA, because we’re apparently out of space everywhere else.
Depreciation Expense
The accounting way of saying, “Yep, that shiny new thing isn’t so shiny anymore.”
Digital Twin
A high-tech replica of a physical thing that lets engineers poke, prod, and test without having to touch the real deal.
Do Follow
A tag that lets search engines know to follow the link—and give some of your site’s SEO power to the other site.
Derivatives
Financial tools so complicated that they could probably be used to summon a genie if done right.
Digital Twins
Like digital twin, but plural. When you need lots of digital versions of things to spy on all at once.
Domain Authority
Your website’s “reputation score” that decides how much the search engines like you (and whether they’ll rank you high or ghost you).
Descriptive Model
A data model that tells you exactly what happened, but offers no clues about why or how.
Dinosaur Company
A business that’s been doing things the same way since the Stone Age and hasn’t quite figured out that times (and technologies) have changed.