Encryption

The process of converting data into a coded format to prevent unauthorized access, ensuring privacy and security

Earned Content

The holy grail of social media marketing, where users create and share content for you just because they love what you’re doing.

Employee Engagement

How connected, passionate, and invested employees are in their work, basically a company’s “pulse check” on motivation.

Encryption Key

A unique code used to lock (encrypt) or unlock (decrypt) data, crucial for securing information.

Earned Media

Free publicity in the form of news coverage or social media buzz that your brand didn’t pay for but got anyway (bonus points if it’s good news).

Employee Engagement Survey

A formalized way of asking employees, “How much do you actually like working here?” in survey form.

Engagement

The level of interaction, commitment, or emotional connection between a brand and its audience, or between employees and their work.

Earned Value Management

A project management approach to figure out if you’re actually getting what you paid for… or if everything’s off the rails.

Employee Grievance

An official complaint by an employee when things go wrong, ranging from annoyances to serious issues.

Engagement Funnel

A guided journey designed to deepen user engagement through progressive interactions, often used in marketing or user experience design.