Persona
A fictional profile representing a segment of a target audience. Personas give brands a face to design for, making marketing strategies way more relatable.
Pre-Sales Process
The steps taken to engage leads and set up a sale, before contracts are signed. The pre-sales process builds relationships and primes customers to say, “Yes, please!”
Pair work
Collaborating in twos to brainstorm, code, or problem-solve. Pair work doubles the brainpower on a task, keeping creativity and accountability high.
Personalised Content
Tailored messaging and media created for individual users or segments. Personalized content turns “just browsing” into “this is perfect for me!”
Prescriptive Analytics
Data analysis that not only predicts but also suggests next steps. Prescriptive analytics says, “Here’s what will happen, and here’s what to do about it.”
Partnership Agreement
A legal contract outlining terms, roles, and responsibilities between business partners. A partnership agreement keeps everything clear, so no one’s left guessing—or suing.
Personalized Marketing
The practice of delivering customized ads and offers to individual customers. Personalized marketing feels like a brand’s speaking directly to you—and that’s exactly the point.
Pricing Power
The ability of a business to raise prices without losing customers. Pricing power shows who’s got enough market clout to keep profits high.
Patent Filing
The formal submission to protect an invention or idea from copycats. Patent filing is your way of saying, “Hands off—this brilliant idea is officially mine.”
Ping
A quick message or alert to get someone’s attention, often via chat or email. To ping is to say, “Hey, just checking in”—minus the phone call.