Organizational Climate
The vibe or “weather” of the workplace, defined by employee perceptions and attitudes. Organizational climate is the day-to-day feel of a company—whether it’s warm, welcoming, or somewhere on the frostier side.
Pair Programming
Two developers, one screen—coding together to tackle bugs and build features faster. Pair programming is teamwork in action, with one dev driving and the other reviewing.
Persona
A fictional profile representing a segment of a target audience. Personas give brands a face to design for, making marketing strategies way more relatable.
Pricing Strategy
The plan for setting product prices to maximize profit and market share. A pricing strategy is a blend of art, science, and knowing what customers will pay.
Organizational Culture Change
A shift in a company’s values, norms, and behaviors to align with new goals or adapt to market shifts. Organizational culture change is the big refresh that turns a company’s beliefs into action.
Pair work
Collaborating in twos to brainstorm, code, or problem-solve. Pair work doubles the brainpower on a task, keeping creativity and accountability high.
Personalised Content
Tailored messaging and media created for individual users or segments. Personalized content turns “just browsing” into “this is perfect for me!”
Print Collateral
The printed materials used for marketing, like brochures, flyers, and posters. Print collateral gives brands a tangible presence that digital can’t quite replace.
Organizational Development
A planned, data-driven approach to improving a company’s structure, culture, and processes. OD is the continuous growth plan that boosts a company’s adaptability and keeps it competitive.
Partnership Agreement
A legal contract outlining terms, roles, and responsibilities between business partners. A partnership agreement keeps everything clear, so no one’s left guessing—or suing.