Personalized Marketing
The practice of delivering customized ads and offers to individual customers. Personalized marketing feels like a brand’s speaking directly to you—and that’s exactly the point.
Private Equity
Investment funds pooled to buy stakes in companies, often taking them private. Private equity is about big-money bets on businesses with serious growth potential.
Organizational Effectiveness
The measure of how well a company achieves its goals. Organizational effectiveness is the scorecard that shows if a company’s strategies and operations are working as intended.
Patent Filing
The formal submission to protect an invention or idea from copycats. Patent filing is your way of saying, “Hands off—this brilliant idea is officially mine.”
Pitch
A quick, persuasive presentation to sell an idea, product, or service. A pitch should dazzle, convince, and get a “yes” in under two minutes.
Process Automation
Using tech to perform repetitive tasks, freeing up time for strategic work. Process automation takes over the grind, so people can focus on the good stuff.
Organizational Restructuring
A reorganization of a company’s setup to improve efficiency or adapt to new strategies. Organizational restructuring shakes up the status quo to realign resources and optimize performance.
Pay-for-Performance
A compensation model where pay is tied to results, not hours worked. Pay-for-performance rewards impact, motivating employees to aim high.
Pivot
A strategic shift in direction when the original plan isn’t cutting it. To pivot is to adapt fast, ditching what’s not working for a fresh approach.
Process Reengineering
The total overhaul of business processes for efficiency. Process reengineering wipes the slate clean and starts fresh, making workflows leaner.