Digital Twin
A high-tech replica of a physical thing that lets engineers poke, prod, and test without having to touch the real deal.
Do Follow
A tag that lets search engines know to follow the link—and give some of your site’s SEO power to the other site.
Emotional Branding
Crafting a brand personality that tugs at heartstrings and memories, so customers feel like they’re buying more than a product—they’re buying a vibe.
Employee Turnover
The rate at which employees leave and are replaced, ideally kept low if you don’t want constant training sessions.
Depreciation Expense
The accounting way of saying, “Yep, that shiny new thing isn’t so shiny anymore.”
Digital Twins
Like digital twin, but plural. When you need lots of digital versions of things to spy on all at once.
Domain Authority
Your website’s “reputation score” that decides how much the search engines like you (and whether they’ll rank you high or ghost you).
Employee Advocacy
When employees genuinely (or strategically) promote the company they work for, like walking brand ambassadors in the wild.
Employee Value Proposition
What the company offers to make it attractive to work there, like perks, culture, and career growth.
Derivatives
Financial tools so complicated that they could probably be used to summon a genie if done right.