Dinosaur Company
A business that’s been doing things the same way since the Stone Age and hasn’t quite figured out that times (and technologies) have changed.
Domain-Driven Design
The art of organizing code so it actually reflects real-world business rules, making it just as complex as the business itself.
Employee Assistance Program
The company-sponsored help desk for life’s curveballs, offering services like counseling, legal advice, and financial tips.
Employee Wellness Program
Health initiatives for employees, including gym memberships, meditation sessions, or just reminders to drink more water.
Descriptive Model
A data model that tells you exactly what happened, but offers no clues about why or how.
Direct Mail
Physical mail marketing sent to your home address. Basically, junk mail’s fancier cousin.
Drip Campaign
A marketing technique where messages are slowly “dripped” out over time, designed to wear down potential customers like a slow, steady drizzle.
Employee Branding
Shaping the company’s image as an ideal employer, so it’s where everyone supposedly dreams of working.
Empowerment
Equipping people with the confidence, authority, and tools they need to thrive and make things happen.
Design Thinking
A fancy term for actually considering how people will use the thing you’re creating.