Direct Mail Campaign
When marketers flood your mailbox with postcards, letters, and coupons in the hopes you’ll remember their brand.
Drip Marketing
Marketing that’s all about slow and steady contact, like getting reminders every few days that you left something in your cart.
Employee Empowerment
Giving employees more responsibility, tools, and freedom to act so they feel they can actually make a difference.
Encryption
The process of converting data into a coded format to prevent unauthorized access, ensuring privacy and security
DevOps
The collaboration of developers and operations, or the never-ending negotiation between two groups with different agendas.
Discount Strategy
The science of making people feel like they’re getting a great deal, even if the “full price” was invented just for that purpose.
Due Diligence
The corporate equivalent of “double-checking your work” before you dive into a new business deal.
Employee Engagement
How connected, passionate, and invested employees are in their work, basically a company’s “pulse check” on motivation.
Encryption Key
A unique code used to lock (encrypt) or unlock (decrypt) data, crucial for securing information.
DevOps Pipeline
A fancy way of saying “the conveyor belt for code” that moves it from development to deployment.