Disruptive Innovation
Innovation that changes the game entirely, making everything that came before it look ancient and outdated.
Earned Media
Free publicity in the form of news coverage or social media buzz that your brand didn’t pay for but got anyway (bonus points if it’s good news).
Employee Handbook
The company “rulebook” that explains policies, benefits, and what not to do if you want to avoid HR.
Engineer
A professional who applies scientific and mathematical principles to develop solutions, build products, or solve complex problems.
Digital Disruption
When new technology swoops in and ruins the old way of doing things (for better or worse).
Distributed Workforce
When the team is spread across the world, but they’re all (supposedly) working together on the same thing.
Earned Value Management
A project management approach to figure out if you’re actually getting what you paid for… or if everything’s off the rails.
Employee Lifecycle
The entire journey of an employee with a company, from the first job application to the exit interview.
Engineering as Marketing
Using technical skills to create tools, resources, or content that generate leads and promote a company’s products or services.
Digital Footprint
Everything you’ve ever done on the internet. Yes, everything.