Data

A pile of 0s and 1s that everyone says is “the new oil,” but it mostly just clutters up your computer

Debt-to-Equity Ratio

The metric for deciding if you owe a lot of money or just an unreasonable amount.

Customer Journey

The customer journey maps out the entire experience a customer goes through, from discovering a product to making a purchase and beyond. Understanding this journey helps businesses tailor their marketing and services to meet customer needs at each stage, enhancing satisfaction and loyalty!

Data Analytics

The process of staring at data until it reveals its secrets (or you start seeing things that aren’t there)

Deep Learning

When computers learn stuff on their own because we’ve exhausted our own capacity to figure it out for them.

Customer Pain Points

Picture customer pain points as bumps in the road that make the journey uncomfortable. These are specific problems or challenges that customers face when interacting with a product or service. Identifying and addressing these pain points allows businesses to improve offerings, enhance customer satisfaction, and build stronger relationships!

Data Caching

Hiding a treasure trove of data closer to you, so your computer doesn’t have to run a marathon to find it every time.

Deferred Revenue

Money you got but haven’t earned yet, like a loan from the future.

Customer Profiling

Think of customer profiling as creating a detailed character sketch for your ideal customer. It involves gathering data on demographics, preferences, behaviors, and needs to better understand who your customers are.

Data Encryption

Putting your data in a super-secret code to keep it safe from hackers and, honestly, yourself when you forget the password.