Brand Perception

What people think your brand is all about even if they don’t understand nothing at all.

Business Continuity Plan

A roadmap for how a company will keep operating during an unplanned disruption, like a safety net to ensure minimal downtime during crises.

Capital Lease

A lease agreement in which the lessee assumes ownership-like responsibilities and risks for an asset

Channel Partner

Think of a channel partner like your product’s sidekick. You’re Batman, and they’re Robin. They help sell your stuff to customers you couldn’t reach on your own, and in return, they get a cut of the action. Less capes, but more contracts!

Clusterization

In tech, it’s the process of grouping data, servers, or resources based on shared characteristics to improve efficiency and performance. It helps systems work better together, just like having your outfits neatly sorted makes getting dressed a breeze!

Business Ecosystem

The interconnected network of organizations—suppliers, distributors, customers, competitors—that together create value

Capital Reserve

A fund set aside from profits to cover future expenses or investments

Chaos Engineering

This is like hiring a professional troublemaker to sneak into your house and randomly break things, just to see if it can handle the chaos. The goal? Make sure your systems won’t freak out and fall apart when the real world throws a wrench in the works. Basically, it’s controlled mayhem to prevent uncontrolled disaster!

Co-Branding

Co-branding is like two best friends teaming up to create the ultimate tag team in business. It’s when two brands collaborate to offer a product or service that features both their names, like a delicious peanut butter and jelly sandwich. This partnership combines their strengths, broadens their reach, and makes customers think, “Wow, this is […]