BULLSHIT FREE DICTIONARY

/NOUN/

A business dictionary that contains unconventional business definitions.

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AUDIENCE RESEARCH

/NOUN/

If you have ever seen The Sound of Music, you know it took a nun to understand the needs, problems, wishes, and behaviors of the children. From that moment on, she was able to communicate with them because she knew what they wanted. That’s audience research. Ah, and the hills are alive with the sound of music, of course.

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