BULLSHIT FREE DICTIONARY

/NOUN/

A business dictionary that contains unconventional business definitions.

No fancy words or useless technical terms.


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BRAND SENTIMENT

/NOUN/

It's like when you meet someone and, based on what he says or do, you get a positive, neutral, or negative sentiment towards him. Now apply this to brands, and it's the same. Some you'll love, some you won't give a damn and others you despise.

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