Imagine that the link isn’t ready and needs more time to get their shit together. Well, it’s like that, but more similar to a "do not disturb sign” to your search engine. No-follow links are just that, links that are not passing crawl and Pagerank. Wait, you don’t know what that is? You really need this Bullshit Free Dictionary! Now in Physical form, 😉 See what I did? It’s called an upselling, but in this case, it is free.

It also has an extrovert and nicer brother called dofollow link.