A business dictionary that contains unconventional business definitions.

No fancy words or useless technical terms.

Choose a letter and prepare to enter our bullshit free zone. Be welcome!

Looking for the physical version?



A house's blueprint can expose its structural issues and we can correct them before the construction starts. Do we need to put the only bathroom in the flat on the other side of the kitchen? Probably not. Same with user flows: you create the website or app's structure or app. See how many rooms it has, how the corridors connect those rooms and only then start building. 

Did you like this definition?

Do you have a suggestion to improve this definition?